Pivoting from an old school traditional mithai brand to the go-to brand for every celebration, Haldiram Sweets is now one of South India’s largest sweets’ brands. The changing demographic and dynamics of the city required that the brand reinvented itself to grab the new clientele who had different tastes. This carved a new pathway towards the culinary innovation that the brand has come to be known for. While being traditionalist at heart, Anand is also on a quest of constantly innovating and creating new products that are relevant to all ages and geographies. 

Haldiram Sweets is not just your ordinary mithai shop, it has got sweets, savouries and gift hampers. It has been filling hearts with love & faces with joy at every celebration. The best of taste & authentic, which makes you feel like home. Whichever city you might be in, Haldirams will always have your heart.